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Fade Journal

One Year Later: The Fade

One Year Later: The Fade

The fade of denim is a truly unique and personal experience. How often you wear it, what you carry in your pockets, how you wash it (see our wash video here) all add up to the creation of fades. The best fades come from raw denim over a period of time as the denim is worn. The characteristics of the denim fabric allow for it to age like a real pair of vintage jeans, only achieved after months of testing and developing our selvedge denim.

After one year of wear almost everyday here is an example of the fade created. This wearer always carries a phone - note the impressions made over time.

Our white leather patch (left) and signature orange stitching (right) after one year of consistent wear with moderate washing. 

 

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A Brief History Of The Denim Jacket

A Brief History Of The Denim Jacket

From James Dean to Marilyn Monroe, denim jackets have been a hit for decades. Upon the creation of the denim jacket circa 1880 came an everyday easy to wear utility piece originally designed for cowboys and miners during the gold rush era. You might say that the denim jacket was the first ever work jacket designed with true laborers in mind.

We took the traditional silhouette with horizontal pleats (for added maneuverability) for the base of our inspiration. Nick, our designer wanted to ensure we paid homage to the true denim blues but of course our added spin on comfort and durability. 

We added in pockets - and this denim jacket is made using the same denim fabric we use with our jeans (premium Japanese denim). It's 4-way stretch allows for the same flexibility our jeans offer while giving you the best possible fades. Check it out for yourself today.

 

 

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