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One Year Later: The Fade

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One Year Later: The Fade

The fade of denim is a truly unique and personal experience. How often you wear it, what you carry in your pockets, how you wash it (see our wash video here) all add up to the creation of fades. The best fades come from raw denim over a period of time as the denim is worn. The characteristics of the denim fabric allow for it to age like a real pair of vintage jeans, only achieved after months of testing and developing our selvedge denim.

After one year of wear almost everyday here is an example of the fade created. This wearer always carries a phone - note the impressions made over time.

Our white leather patch (left) and signature orange stitching (right) after one year of consistent wear with moderate washing.