Your Fade, Your Style.
It's fade to say we're invested in our denim - the fit, the style, the vintage look and those old-school denim blues. Everyone around the world wears denim but what makes denim unique is how it fades. Everything comes into play; how often you wear it, what you have in your pockets, how you wash your denim and the weight of it. We're taking our Fade Contest to the next level taking in entries and announcing winners throughout the year. Enter today for your chance to win a $200 gift card from Hiroshi Kato.
We want to see your style and we want you to get creative.
We're featuring fades from all over the world from our Hiroshi Kato base.

Contest Terms & Conditions
- A winner will be selected every 2 months from the 6-month duration of this contest
- Both US and International participants may enter
- Each selected winner will receive a $200 Value E-Gift card for their best fade. This excludes tax, international shipping, and duty fees.
- Winner will be announced on our Instagram
- It’s not allowed to manually create creases or speed up the fading by sanding, bleaching or with the use of any artificial method to speed up the fading process.
- Applying bleach directly on the fabric is highly prohibited
- The Promotion Duration will take place in January to June 2023
Key Dates:
January 4th - The contests starts
February 28th - A winner will be selected
April 28th - A winner will be selected
June 30th - A winner will be selected
Previous Submissions
We're sharing some of our favorite past submissions and winners to get you started.